The population of all major cities of Maharashtra has increased significantly. And it is increasing day by day. Also, many people from rural areas of Maharashtra are migrating to urban areas for education and employment.For the above reasons traffic congestion in big cities has become a major concern. Also, the drivers do not have sufficient scientific knowledge and understanding of the traffic rules.
Recognizing this, Sakal Social Foundation started Road Safety Week - Initiative from 2014 aimed towards public awareness about the traffic rules in major cities and Major congested areas of Maharashtra. Under the above program, public awareness about traffic rules is being done for seven consecutive days by showing banner, poster, brochures regarding traffic rules with the help of volunteers over the total of 25 traffic signals of large traffic in selected cities.